============================================================= MR Bulletin 206 ---- MARKET RESEARCH NEWS ---- 04 Sept. 2005 From Philip Kleinman editor@mrnews.com +44 (0)20 7272 8826 ============================================================= Welcome to this issue of MR Bulletin, free newsletter linked to the MR News website. Full texts of all stories summarised here can be seen (with pictures and tables) by subscribing to the site at a rate per individual of 75 British pounds a year. Please go to http://www.mrnews.com, click on "Subscribe" and do as asked. To sample some full-length stories before subscribing, click on http://www.mrnews.com/samples.html. ============================================================= NEWS 1. BLOGOLOGY - THE NEXT BIG THING? Coming into fashion appears to be blogology (study of blogs), as practised by outfits such as Brussels-based Attentio. (Full story includes pictures.) 2. RESEARCH LEADS WPP'S ORGANIC GROWTH WPP's market research division had highest organic growth rate in the group - 6.7% - during first half of 2005. (Full story includes tables.) 3. OUT-OF-HOMERS 11% OF TV AUDIENCE Arbitron's PPM test in Houston showed 11.3% of viewers of TV coverage of the space shuttle launch were not at home. 4. PANEL PREDICTS ADSPEND EFFECTS BrandSimulator, France's panel-based market-modelling service, offers to measure effects of changes in advertising spend. 5. GERMANS DIVIDED OVER ECONOMY Some Germans are happier, others less so, says GfK, which now breaks down consumer survey report into socio-economic groups. (Full story includes table.) 6. PHYLLIS HEADS NEW GFK UNIT GfK reorganised UK subsidiaries into 3 units: GfK NOP Custom, run by Phyllis Macfarlane, GfK NOP Media and GfK Healthcare. (Full story includes picture.) (More news further down. For full stories summarised here go to http://www.mrnews.com and subscribe.) ============================================================= ADS BRUSH UP YOUR RESEARCH Market Research 2005 on 21st & 22nd September 2005 at Jury's, Great Russell Street, London will help your company obtain essential insights and implement techniques that successfully secure its competitive advantage. For details and to book your place go to http://mrnews.com/ads/mwconf.html WANTED: A DESIRE TO UNDERSTAND Ethnic Focus is looking for more research executives for its London headquarters. Candidates should have project management experience, analytical skills and a desire to understand more about the many kinds of people in today's society. For details: http://mrnews.com/ads/ethnic7.html WHEN IT COMES TO ONLINE SURVEYS, WE KNOW WHAT'S IMPORTANT Ciao GmbH has been helping marketing researchers conduct surveys online since 1999. 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To learn more call our sales department on +31 20 620 1589, visit our website at http://www.InterviewTechnology.com or send an e-mail to itsales@InterviewTechnology.com. ============================================================= MORE NEWS 7. RETAILERS JOIN METER TEST A seventh retail business, Kroger, is joining in Arbitron's PPM test by embedding codes in its in-store audio channel. 8. 'ETHNIC' TV HOMES INCREASE Ethnic minorities account for a growing proportion of US TV homes, reports Nielsen Media Research. Hispanics are 10.2%. 9. HOMESCAN IN THAILAND ACNielsen Thailand launched a Homescan consumer panel, the nation's first such service, in response to client demand. 10. STUDY LINKED TO 2012 GAMES UK retail research agency ESA is to conduct a study of shops in East London in anticipation of the 2012 Olympic Games. 11. HARRIS STAYS TOP FOR GROWTH Harris Interactive again tops the list, compiled by Inside Research, of the world's fastest growing large MR agencies. 12. 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