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STRC (Social Trends Research Centre) is launching a scheme whereby its Management School in London will train young graduates from China in market research techniques. A liaison office in Shanghai will recruit candidates. The Management School is itself a new division within the group. Other divisions are Consumer Focus, Ethnic Focus, Organisation Focus (which specialises in researching employees and other organisational stakeholders), Responsibility Focus (which measures corporate social responsibility) and Trends Focus. Particularly successful have been Ethnic Focus, with its monthly Ethnibus face-to-face survey of the ethnic minorities that make up 10% of the UK population, and Organisation Focus, which recently conducted a study of the management and procedures of Britain's Central Police Training and Development Authority. All divisions, however, have shared in the rapid expansion that has resulted in, among other things, the group's move this year to much larger offices in West London. For more information or to discuss a project visit our website, www.strc-research.com, or call Saber Khan on +44 (0)20 8900 5963.
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to train Chinese researchers 
