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Market Research News is the essential source of information for all involved in market research, including advertising, media, social and opinion research.

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Please send news, inquiries and comments to Editor Philip Kleinman,
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E-mail: editor@mrnews.com.

News
Up-to-date coverage of events and developments in Market Research.
To sample full-length stories click here.

HOW ONLINE ADS BOOST BUZZ
How to influence word of mouth? Answer, reports DoubleClick; Web advertising."

ONLINE MR TO RISE 15%
US online MR spend will rise 15% in 2007 to $1.6bn, says Inside Research.

CHINA TO MAKE 500M CELLPHONES
China will by the end of 2007 make 500m cellphone handsets annually.

132M CHINESE NETIZENS
The number of Internet users in China rose 30% in 2006 to 132 million.

BUSH BEST AND WORST
President Bush was biggest villain and greatest hero of 2006, says poll.

OPRAH WINS AGAIN
Oprah Winfrey chosen as year's most successful female communicator.
   

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ARE YOU SMART ENOUGH TO TEACH YOUR GRANNY TO SUCK EGGS?
E-Tabs needs a recruit for its UK support team able to train clients in the use of software and help them solve problems. Required: at least two years' experience in quantitative MR and mastery of PowerPoint and Excel. For details of the job and how to apply click here.

STRC TO TRAIN CHINESE RESEARCHERS
STRC (Social Trends Research Centre) is launching a scheme whereby its Management School in London will train young graduates from China in market research techniques. To find out more about this and other developments click here.

MAN, WOMAN, EAT, VIEW
Armadillo Studio, a new, independent viewing facility, uses latest technology to serve advertising, marketing & research professionals. Located in Wembley, London, it is notable for its kitchen where respondents sample food and drink products watched by clients via multiple cameras and DVD recording. To learn more visit http://www.armadillo-studio.co.uk

 

PLANNING RESEARCH IN JAPAN?
Japan Market Intelligence (JMI) is a full service MR agency specialising in addressing the needs of overseas research agencies. Japan can be a challenge for global researchers, but our bilingual and bi-cultural consultants are there to help you. Visit our website http://www.jmintelligence.com
or e-mail Jeff Matsui, matsui@jmintelligence.com.

Jobs
Inside: a searchable database of MR job vacancies plus a list of jobseekers.