Please send news, inquiries and comments to Editor Philip Kleinman,
18 Tremlett Grove, London N19 5JX.
Tel: +44 (0)20 7272 8826.
Up-to-date coverage of events and developments in Market Research.
To sample full-length stories click here.
HOW ONLINE ADS BOOST BUZZ
How to influence word of mouth? Answer, reports
DoubleClick; Web advertising."
ONLINE MR TO RISE 15%
US online MR spend will rise 15% in 2007 to $1.6bn, says
CHINA TO MAKE 500M CELLPHONES
China will by the end of 2007 make 500m cellphone handsets
132M CHINESE NETIZENS
The number of Internet users in China rose 30% in 2006 to 132
BUSH BEST AND WORST
President Bush was biggest villain and greatest hero
of 2006, says poll.
OPRAH WINS AGAIN
Oprah Winfrey chosen as year's most successful female communicator.
The quickest way to fill that vacancy or get your corporate message known.
ARE YOU SMART ENOUGH TO TEACH YOUR GRANNY TO SUCK EGGS?
STRC TO TRAIN CHINESE RESEARCHERS
E-Tabs needs a recruit for its UK support team able to train
clients in the use of software and help them solve problems.
Required: at least two years' experience in quantitative MR
and mastery of PowerPoint and Excel. For details of the job
and how to apply click here.
STRC (Social Trends Research Centre) is launching a scheme
whereby its Management School in London will train young
graduates from China in market research techniques. To
find out more about this and other developments click
MAN, WOMAN, EAT, VIEW
Armadillo Studio, a new, independent viewing facility, uses
latest technology to serve advertising, marketing & research
professionals. Located in Wembley, London, it is notable for
its kitchen where respondents sample food and drink products
watched by clients via multiple cameras and DVD recording.
To learn more visit
PLANNING RESEARCH IN JAPAN?
Japan Market Intelligence (JMI) is a full service MR agency
specialising in addressing the needs of overseas research
agencies. Japan can be a challenge for global researchers,
but our bilingual and bi-cultural consultants are there to
help you. Visit our website
or e-mail Jeff Matsui,
Inside: a searchable database of MR job vacancies plus a list of jobseekers.